Partnerships

Commercial partnerships, licensing and research collaborations with tourism boards, transport operators, accommodation groups, cultural institutions and travel brands. Everything commercial is clearly labelled as such.

We do not have a rate card published here, because the useful conversation starts with the audience and the market rather than with a format.

Sponsored destination series, labelled campaign hubs, newsletter placements and content licensing for partner channels.

Research access is often the most productive arrangement: an operator or board opens up timetables, sites and local contacts, we cover the destination properly, and the resulting guide stays editorially independent.

Labelled commercial content is written to the same accuracy standard as editorial and is never presented as an editorial recommendation. Partners see factual checks before publication, not approval rights over judgement or tone.

We do not sell placement inside editorial guides, do not adjust ranking or coverage in exchange for spend, and do not remove an unfavourable assessment as part of a deal.

Send an outline of the audience, market and timing. We respond with formats that fit, and with the editorial boundaries that apply to each.

From there the sequence is straightforward: scope and fee in writing, a schedule with a review point, then production. Lead times of six to eight weeks suit destination work better than a fortnight.

Practical guides travel well into other channels: airline and rail customer publications, hotel groups, membership organisations and destination platforms. Licensing covers agreed titles for an agreed period, with our byline and a link retained.

Translation is possible where the partner supplies a translator and we retain approval over the accuracy of practical detail. Rewriting a guide to soften an assessment is not part of any licence.

Requests for guaranteed positive coverage, undisclosed paid placement inside editorial, affiliate arrangements that would shape a recommendation, and anything that would require us to remove an accurate but unflattering detail.

We would rather lose the work than publish something a reader cannot trust, because the reader is the only asset here.

Partnership and licensing enquiries are handled at the address below. Please include the organisation, the market and the period you are planning for. Tourisme Ploërmel LLC, 2064 Sam Rittenberg Blvd, Charleston, SC 29407, US. Telephone +1 843-556-2063.